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Meet Bibendum – The Michelin Man

Since his first appearance in 1894, the Michelin Man has become a global cultural figure.

Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.

Early Depictions

In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.

This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.

How the Michelin Man Changed With Time

In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.

By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.

Connection to Michelin Stars

While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.

Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.

The Michelin Man’s Relevance Today

From print posters to virtual campaigns, he has evolved without losing his identity.

For the Michelin Group, Bibendum represents more than branding.

Why Bibendum Will Keep Rolling

After more than 130 years, the Michelin Man remains a unique cultural icon.

The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.